Good morning, Neverland! (Said in the voice of Smee from Hook)
I’ve been thinking about food trends lately. Why do we eat what we do? The answer: because advertisers are good at their jobs. No matter how savvy you think you are, there are certain buzzwords that I’m pretty sure nobody can escape.
Low-cholesterol, lite, high-fiber, oat-bran. Oat Bran just about took over in the late 80s. Even Wheat Thins got on the oat bran bandwagon
Fat-free, diet, reduced-fat. Remember when EVERYTHING was suddenly fat-free?
Protein, energy, cage-free, all-natural
And every decade we seem to think that “ohhh ok, ok, NOW we have it right.” But if history has anything to say about it, another trend will come after this.
I wonder whats next.
Possible Trend #1: Spice. I think its about time that a random spice take center stage for its “weight control” abilities. Maybe garlic, maybe cayenne pepper, maybe cinnamon- who knows. Whichever spice has the best PR team. Granted these spices do have health benefits, but suddenly everything from turkey slices to potato chips will be oozing with this one spice. They’ll inject it into produce as it grows to make it extra
creepy infused with healthiness. Potential tagline: “Cinnamon french fries: they’re not sinful when they’re cinn-ful”
Possible Trend #2: The new energy drink. Perhaps its time for a “healthy” energy beverage to get in the spotlight. It probably won’t be anything like tea or something that’s actually proven to be healthy but some sort of “fortified” something or other. Oh! Perhaps it’ll be fortified with bio-luminescence so it glows in the dark. Tagline: “Bio-glow: giving you energy you can see throughout the day (and especially at night)”
Possible Trend #3: Wait wait wait… I got it… Moon yogurt. We already have yogurt from just about everywhere on Earth, the next generation has to be from beyond the stratosphere. Granted there’s no life on the Moon to make yogurt, but it’s not like Chobani is made in Greece. Tagline: “Lunar yogurt: one giant leap above the rest”
What do you think about food trends?
Do you buy into them? Do you think most people are aware of how good advertisers are at their jobs?
Do you think we finally have it right this time?
Whats the next trend?